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Fractional fundraising leadership to move your mission forward.
​Does this sound familiar?
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You’re juggling ambitious fundraising goals with a small team.
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Your donor data is messy or outdated.
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Donor journeys and stewardship programs aren’t producing results.
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You don’t have a clear plan for major gifts.
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You want more revenue, happier donors, and systems that actually make sense.
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That’s where we come in.
What Does “Fractional” Actually Mean?
“Fractional” means you get experienced, strategic fundraising leadership — on demand — embedded in your organization.​
Instead of hiring a full-time Director of Development, you gain access to senior expertise for the hours and scope you actually need.
​What Fractional Is
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A strategic partner who sits at the table with leadership
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An expert who understands fundraising systems, campaigns, and donor journeys
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Ongoing support — not just a one-time plan
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Flexible engagement that scales with your organization
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What Fractional Is Not
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A temporary contractor filling a gap
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A one-off consultant who delivers a report and disappears
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A tele-fundraiser making donor calls
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A junior resource learning on your time
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Why It Works for Small and Mid-Sized Nonprofits
Most growing nonprofits aren’t ready for a full-time senior fundraising hire — but they are ready for senior strategy.
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Fractional support gives you:
✔ Strategic direction
✔ Stronger campaigns
✔ Clean, usable data
✔ Clear donor journeys
✔ Better stewardship
✔ Sustainable systems
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All without adding permanent headcount.
Strategic Fundraising Services
We provide high-impact fundraising solutions tailored to your organization.
01
Fundraising Strategy & Campaign Development – Build high-performing campaigns with measurable goals and clear execution plans.
02
Annual Giving Program Design – Increase retention, strengthen year-end efforts, and design recurring giving pathways that scale.
03
CRM Strategy & Data Management – Clean, segment, and leverage donor data.
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Donor Journeys & Stewardship Planning – Design intentional engagement pathways that deepen trust, increase lifetime value, and reduce donor attrition.
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Major Gift Pipeline Strategy – Identify and prioritize prospects using data and behavior insights.
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Digital Strategy – Assess, align, and roadmap the technology your organization needs to fundraise efficiently and grow with confidence.
Factional Model
HerWorth CARE Framework: Clarify, Architect, Rollout, Enhance
1
Clarify
We assess your organization’s fundraising ecosystem and map your goals. This can include revenue performance, donor data quality, stewardship practices, and internal capacity. This ensures we understand what’s working, what’s holding you back, and where opportunities for growth lie.
2
Architect
We co-create a strategic roadmap or project plan tailored to your goals, capacity, and mission. This can include campaign planning, donor journey design, major gift pipeline strategy, and digital/technology alignment to ensure your systems support sustainable growth.
3
Rollout
We guide the implementation of the roadmap or project plan, embedding best practices into workflows and systems. We ensure plans are executed effectively while building internal confidence and capability.
4
Enhance
We monitor performance, refine strategies, and strengthen systems for long-term sustainability. By continuously optimizing your fundraising operations, we help your organization scale confidently and maintain consistent donor engagement over time.
Who We Work With
Designed for Small- and Mid-Sized Nonprofits
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Organizations needing strategic fundraising guidance without hiring FTEs
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Teams wanting to improve donor retention, stewardship, and campaign outcomes
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Nonprofits looking to make the most of limited resources
Engagement Options
Fractional Fundraising Packages: Flexible Engagement Options to Fit Your Organization’s Needs
Monthly Retainer
Ongoing strategic support
(5–20 hrs/month)
Project-Based
Vision setting, campaign development, CRM clean-up, donor journey projects
Hybrid
Retainer + project support for peak periods
Why HerWorth.
Hi, I’m Charmaine. I help nonprofits fundraise smarter, not harder. For 15+ years, I’ve rolled up my sleeves in everything from scrappy small organizations where I literally wore every hat, to consulting with some of the largest nonprofit brands in Canada and the U.S. I know what it’s like to juggle limited capacity, ambitious goals, and a mountain of donor data — and I know how to turn that chaos into clarity.
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I’ve built programs from scratch, launched annual campaigns that exceeded revenue targets, designed monthly giving programs that grew recurring donors by 140%, and mapped donor journeys that actually work. I’ve also helped national organizations transform their digital and fundraising systems — giving them the tools, strategy, and processes to scale confidently. One of my favorite wins? Leading a national heart health organization through a digital transformation that turned scattered systems across multiple business units into a smooth, integrated fundraising engine. Across my career, I’ve helped programs increase revenue by up to 60% year-over-year, grow major gift portfolios by $10M+, and build recurring revenue streams that stabilize organizations for the long term.
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I’m a practical strategist — I can set the roadmap, and I can dig in and make it happen. I love designing systems that stick, cleaning up messy data, and helping teams feel confident in their fundraising.
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As the founder of HerWorth, I bring a fractional approach: embedding senior-level fundraising leadership into your team, shaping strategy, and strengthening infrastructure — without the overhead of a full-time hire. My goal is to help nonprofits fundraise smarter, engage donors more effectively, and scale their impact with confidence.
